The Soul of the Salesman : Moral Ethos of Personal Sales

The Soul of the Salesman : Moral Ethos of Personal Sales

Description

This study develops a sociological perspective on the logic of personal sales and its moral ethos by examining the training of agents in the life insurance industry. Viewed more broadly, it evaluates the meaning and consequences of certain features of the commercialization of American life. Beyond the American scene, the larger interest of this study lies in the same direction—in the question of the consequences that can be expected from the penetration of modern culture as a whole and the domination of all spheres of contemporary life by the conceptual apparatus and the logic of sales.


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Details

Author(s)
Guy Oakes
Format
Hardback | 128 pages
Dimensions
165.1 x 230 x 19.05mm | 408.23g
Publication date
01 Nov 1990
Publisher
Humanities Press International Inc.,U.S.
Publication City/Country
United States
Language
English
ISBN10
0391036823
ISBN13
9780391036826