Green Marketing as a Positive Driver Toward Business Sustainability

Green Marketing as a Positive Driver Toward Business Sustainability

Description

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement.

Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.


Download Green Marketing as a Positive Driver Toward Business Sustainability (9781522595588).pdf, available at www.cmcweb.org for free.

Details

Author(s)
Vannie Naidoo, Rahul Verma
Format
Hardback | 325 pages
Dimensions
178 x 254 x 22.35mm | 879.97g
Publication date
30 Jul 2019
Publisher
IGI Global
Publication City/Country
Hershey, United States
Language
English
ISBN10
1522595589
ISBN13
9781522595588